Design & Marketing Servicesfor Natural Medicine Practitioners & Coaches
First impressions are everything…
Have you ever judged a business because of their website?
Of course you have.
We all do, whether we’re aware of it or not.
When you’re curious about a business the first thing you do is head over to their website.
But if you find something that looks like it was slapped together in the 90’s, is jumbled, or doesn’t make it crystal-clear why that specific business will make your life better, you’re going to think twice before you give them your money.
Heck, I’ve even left websites because I don’t jive with the color-scheme!
Your website acts as a first impression for potential patients, and first-impressions are priceless when it comes to building trust.
But crafting a beautiful and professional website can be tricky.
And crafting a website that speaks directly to your ideal patients?
That’s even trickier.
If you’re like most natural medicine practitioners, you cringe at the thought of viewing your practice as a business.
You kinda wish that patients would just flock through your doors, with open hearts and open wallets, intuitively attracted to your incredible healing abilities.
I hear you.
I used to be the same way.
But then I realized that if I wanted to help people, I had to have a marketing strategy that appeals to the people I want to help.
The truth is, if you don’t communicate a clear and attractive message to potential patients when they visit your website, they won’t put in the effort to come see you.
And if you can’t convince people to come see you, then you’re not able to help anyone!
The thought of creating a website and marketing strategy can be overwhelming.
Between managing out your space, charting, dealing with billing and insurance, and all the other logistics that go into setting up your practice, you’ve got enough on your plate!
Let me make it easier for you.
Give yourself one less thing to worry about and let me handle the marketing so you can focus on helping your patients.
I offer design and marketing services specifically crafted for natural medicine practitioners and coaches.
If you’re an acupuncturist, naturopath, nutritionist, yoga instructor, herbalist, or natural health coach, it can be difficult to translate your passion for natural health and healing into something a lay-person -without your years of experience- will easily understand.
But hiring professional designers to make a custom logo, website, and marketing plan can cost upwards of $10,000. (Yes, really!)
That’s money most practitioners and small business owners simply don’t have, especially when they’re starting out.
I can create a cohesive and enticing marketing package for you that will attract your ideal patients and help you fill up your practice, effortlessly.
Logo Design: $500
Your logo is the foundation of your brand.
It needs to convey who you are on an intuitive and subliminal level.
With years of illustration experience using a variety of media, I can create a logo to fit you and your practice perfectly.
Here’s how it works: we’ll have a series of emails in which we’ll discuss your vision, your mission, and the special gifts you have to offer the world. Once I have a solid understanding of who you are and what you want, I will sketch out at least 3 design options for you to choose from. You will then give me feedback and I will refine the design. You will have the opportunity to make last requests before I solidify the design into its final form, and voilá! Your logo is born.
Website Design: $5000
You already know that you need a beautiful, clear, and easy-to-navigate website to represent your practice.
But did you know that your color scheme, photographs, wording, and layout can mean the difference between a semi-successful practice and a thriving practice?
I will make your life easier by designing a 5 page website for you, including About, Blog, Contact, Services, FAQ pages. All you have to do is provide me with a head-shot and photographs (if you have them) and a rough draft of your desired written content and I will edit and format everything so it speaks directly to your ideal patient.
I will also set up an email list for you and help you set up an email funnel that attracts potential patients like bees to honey (a $200 value). What could be sweeter?
Photo Stories and Head Shots: $500
You want your brand to be cohesive and visually appealing, so it’s important to have unique and beautiful images on your website.
That’s where photo stories come in.
In addition to head shots you will get detail photos of you in action, as well as shots of other beautiful objects and images that give a lasting impression of who you are, what you do, and the unique impact you make on your patients’ lives and the world at large.
Business Card Design: $500
Sure, your online presence is important, but analog can still go a long way when you meet people.
Make a lasting impression in real life with a beautifully designed business card that integrates seamlessly into the feel of your brand as a whole.
Branding Suite: $5897 ($6000 value!)
Your brand is like your signature. It is how you represent yourself to the world.
You want potential patients to get a feeling for who you are and what makes you special before they ever set foot in your practice space.
The Branding Suite includes a logo, website, and business card that are seamlessly integrated and designed with your unique personality and offerings in mind.
This package acts as a foundation for all of your future marketing endeavors. It ensures that every part of your message is cohesive and that your mission and values are clearly communicated on both direct and subliminal levels.
When you invest in the Branding Suite we will intentionally craft every aspect of your patients’ experience, from color scheme to the kinds of words and images you use to speak to them.
National University of Natural Medicine Discount
I love my alma mater, and I love the people who graduate from it. I know how rigorous our education was, and I know that the world needs more people who practice in the ways that are taught at NUNM.
That’s why if you are an NUNM student or alumnus I would like to do everything in my power to ensure your success.
I offer a 15% discount on all services to all NUNM students and alumni, as well as a yearly (extremely discounted) marketing package for new graduates.
If this is you, contact me today for more details. I can’t wait to help make you the thriving success you deserve to be!
My name is Katerina Pozzi Baratta, LAc, MSOM, and I have a Chinese medicine and lifestyle coaching practice based out of Portland, OR.
As a practitioner myself, I know the marketing challenges that come with the territory of our profession.
And while I love helping my patients feel amazing, it turns out that I also love helping other practitioners create their ideal practice through intentional marketing and beautiful design.
Can I be totally honest with you?
While I was in school I spent just as much time learning about online business as I did studying meridians and herbs.
And now I spend just as much time working on my online business as I do on my hands-on practice.
Not because I can’t find patients (actually, they keep asking me to add more hours!) but because I simply l-o-v-e LOVE online marketing.
Here’s and interesting fact:
Marketing is basically psychology + art, and before I studied Chinese medicine at NUNM (the National University of Natural Medicine,) I completed my undergraduate degree in psychology with a minor in art.
Should I have completed a 2-year master’s program in graphic design instead of spending 5 years on a degree in Chinese medicine?
But I don’t like to quit things, and if I hadn’t had the desire to start my own natural medicine business I might’ve never known that I have a thing for business and marketing in the first place!
Once I realized how much I loved marketing and web design, I pretty much became obsessed (and still am).
I listened to hundreds of hours of podcasts, watched videos, read blogs, and even enrolled in online courses to help me learn the ins-and-outs of building websites, writing convincing sales copy, crafting a cohesive and attractive brand, and how to create my own online courses and other passive income streams.
I now know that business isn’t the big evil monster I once thought it was, and, as it turns out, wanting, making, and having money isn’t evil either.
Your ability to make money gives you the freedom and energy to make the big and positive impact you want to make in the world -that you were born to make!
But you can’t do that if you have an ugly website, lackluster logo, or if people don’t understand what you’re talking about when you describe your services.
(Believe it or not, terms like “adrenal fatigue,” “leaky gut”, and “Spleen Qi deficiency” haven’t yet migrated onto most people’s vocab lists).
Since 2011 I’ve been creating my own professional logos, websites, blogs, and have honed my online branding skills.